FINTECH SEED-STAGE — MVP & STARTUP SPRINT
Ledgerlane
MVP live in 7 weeks, 40 pilot users onboarded.
The problem
Ledgerlane's founders had a validated idea — expense reconciliation for small finance teams — and a pilot customer willing to test it, but no shipped product and a seed round that assumed a working demo within the quarter. A previous attempt with a freelance developer had produced a login screen and little else after two months.
The founders needed a number they could put in front of their board: a fixed price, a fixed week-count, and confidence it wouldn't move once work started.
Our approach
- MVP Discovery & Scope Sprint (2 weeks) — Stakeholder interviews, feature prioritisation against the pilot customer's actual workflow, a written scope and price.
- Deposit & slot reservation — Build slot reserved; one MVP build in progress at a time.
- Build (7 weeks) — Weekly demos against a staging link; the pilot customer reviewed progress directly.
- Launch — Deployed with the pilot customer and 39 additional early users onboarded in the first month.
Outcome
| Metric | Before | After |
|---|---|---|
| Weeks from kickoff to working MVP | — | 7 |
| Pilot users onboarded in month one | 1 (existing pilot) | 40 |
| Scope changes during the build phase | — (prior attempt: ongoing) | 0 — scope fixed at sprint end |
What Ledgerlane said
“We'd tried a freelancer before Devworksfac and hit a wall in month two. The Discovery Sprint gave us a real scope and a real price — no guessing what the invoice would say, and nothing moved once the build started.”
Tomás Lindqvist — Co-founder, Ledgerlane
