DTC HOME GOODS — E-COMMERCE DEVELOPMENT
Solvora Goods
Checkout completion up 11 points.
The problem
The founding team had already been pitched a full platform migration by a previous agency, priced on the assumption the whole storefront needed rebuilding. Nobody had actually audited where customers were dropping out of checkout, so nobody could say whether a rebuild was the right fix or an expensive guess.
Solvora had real, growing revenue on Shopify — and a checkout drop-off rate that had crept up quietly for two years, unnoticed until a quarterly review made it impossible to ignore.
Our approach
- Store Performance Audit — A step-by-step review of the checkout funnel against real analytics, not a general "modernise" opinion.
- Findings — Three specific friction points: a shipping-cost surprise at the final step, a guest-checkout option buried behind an account-creation wall, and a mobile page-speed issue on the cart page.
- Scoped fix — All three addressed directly, without a platform migration — the audit's own finding was that a rebuild wasn't the right first move.
- Monitor — Checkout performance tracked through the following sales cycle to confirm the fix held.
Outcome
| Metric | Before | After |
|---|---|---|
| Checkout completion rate | Baseline | +11 percentage points |
| Mobile cart page load time | 4.1s | 1.9s |
| Guest checkout usage | Not offered | ~35% of orders |
What Solvora Goods said
“The audit told us exactly where checkout was leaking, not just that the site 'needed a redesign.' We fixed three things and completion went up double digits — for a fraction of what the migration would have cost.”
Inês Marreiros — Founder, Solvora Goods
